Sephora itself is not a publicly traded company — its stock performance can only be assessed through its parent, LVMH Moët Hennessy Louis Vuitton SE (EPA: MC.PA). LVMH’s Selective Retailing division, where Sephora is housed, has been a notable driver of group performance through 2025. While broader luxury spending faced headwinds — including slower Chinese demand and currency pressures — Sephora delivered consistent revenue and profit expansion within Selective Retailing. In 2025, the division posted about €18.35 billion in revenue (+4% organic) and a 28 % rise in profit from recurring operations compared with the prior year, underlining Sephora’s global strength.

Sephora’s success in 2025 was supported by expanding its retail footprint — about one hundred new stores were opened — and by reinforcing its omnichannel strategy. Even as other luxury segments softened, Sephora gained market share across key regions and achieved a record‑breaking launch with Rhode products.

From an investor standpoint, LVMH shares reflected this resilience, especially as Selective Retailing helped cushion declines in other divisions. Reports show Selective Retailing grew impressively mid‑year, with third‑quarter sales rising faster than many competitors, and analysts lifting price targets partly on this performance.

The guide you linked — focusing on Sephora’s sampling policies in 2026 — illustrates a broader shift in customer engagement strategies: Sephora continues to provide samples (including fragrance minis and product trial options), although in‑store and online availability varies by region and policy updates. This reflects how consumer experience innovations — free samples, loyalty programs, and omnichannel services — are integral to retaining market share in prestige beauty. (source: Perfume101samples guide)

Looking ahead to 2026—2030, analysts forecast mid‑single‑digit organic growth for Selective Retailing, driven by Sephora’s global expansion, loyalty initiatives, and integration of digital shopping experiences. Although macro risks like geopolitical tensions and the pace of global luxury demand remain, Sephora’s strong brand positioning and LVMH’s financial muscle support long‑term revenue and margin stability. An expected gradual recovery in travel retail, stronger e‑commerce penetration, and continuous product innovation provide additional tailwinds through 2030.

In summary, while Sephora itself isn’t a traded stock, its performance is an important indicator of LVMH’s stock dynamics. The beauty retailer’s contribution to Selective Retailing has helped moderate broader cyclical pressures and positions the group for sustained growth over the next decade.